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LifeOf
Habits that pay you back.
LifeOf turns daily discipline into a self-funded fun budget. Set a habit. Show up. Earn. Spend it guilt-free.
Coming soon to Play Store & App Store
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The Problem
Hey... do you ever feel guilty
after spending money on yourself?
That dinner you've been wanting to try. The shoes you'd been eyeing for six months. The trip you finally booked with your friends. You can afford every single one of them — but the moment your card goes through, something in you tightens. The joy leaks out before you even sit down.
Most of us have been trained to feel bad about enjoying our own money. Save more. Spend less. Be responsible. So we tighten up, and the things that were supposed to make life worth living start to feel like betrayals of who we're trying to become.
What if the money you spent on fun
actually felt earned?
Meet LifeOf
That's where LifeOf comes in.
LifeOf is a habit tracker built around one simple idea: the money you spend on fun should feel like a reward you earned, not a guilty pleasure you snuck past your conscience.
You decide what slice of your monthly salary is yours to enjoy. You set habits that matter to you, and assign each one a daily dollar value. Every habit you complete earns you that dollar amount — real money out of your own self-set budget, ready to be spent on anything that brings you joy.
Miss a day, no punishment. Just no earnings. Come back tomorrow.
How it works
Three steps. That's the whole thing.
No streaks to break. No leaderboards to chase. No green squares to obsess over. Just a system that rewards you in real money for showing up for yourself.
QUEST 01
Set your fun budget
Pick the percentage of your monthly salary that's yours to enjoy guilt-free. 15%? 20%? You decide. That number is your monthly fun-money pot — entirely from your own income, never from us.
QUEST 02
Build daily habits
Add the habits you want to do every day. Assign each one a dollar value — $4 for a 5km run, $2 for meditation, $5 for journaling. Whatever a day of showing up is worth to you.
QUEST 03
Show up. Earn. Spend.
Complete a habit, the dollars unlock from your budget. End of the month, you spend what you earned — on dinner, shoes, a trip, whatever — knowing every dollar was earned, not stolen from your future.
In the wild
Twelve players. One game.
A hundred ways to win.
Names changed, stories real. Habits, budgets, and what they spent on — straight from the people using LifeOf around the world.
P
Priya, 27
Marketing Manager
IN
Bangalore, India
MONTHLY FUN BUDGET
$420 / mo
DAILY HABITS
Morning 5K run
$4/day
Read 20 pages
$3/day
Meditate 10 min
$2/day
$
Earned this month
$270
The Bose headphones she'd been eyeing for six months.
"They didn't feel like a splurge. Felt like a trophy."
J
James, 34
Account Manager
UK
London, United Kingdom
MONTHLY FUN BUDGET
$680 / mo
DAILY HABITS
Cycle to work
$6/day
Cook dinner at home
$5/day
No screens after 11pm
$4/day
$
Earned this month
$540
A long weekend in Lisbon with his partner. First trip booked without flinching at the total.
"For the first time, I didn't dread checking my bank app on Monday."
L
Lena, 26
UX Researcher
DE
Berlin, Germany
MONTHLY FUN BUDGET
$550 / mo
DAILY HABITS
German practice 30m
$3/day
Yoga 20 min
$4/day
8,000 steps
$3/day
$
Earned this month
$310
A vinyl Spotify could never replace and a Berghain night she'd waited years for.
"Every record on my shelf is a habit I kept. That feels different than just buying."
S
Sarah, 29
Product Manager
US
Brooklyn, USA
MONTHLY FUN BUDGET
$720 / mo
DAILY HABITS
Morning pages
$4/day
Strength training
$7/day
Inbox zero by 6pm
$5/day
$
Earned this month
$580
Front-row tickets to a Broadway show, plus the kind of dinner she saves for birthdays.
"I used to spend and then justify it. Now I earn it, then enjoy it."
A
Arjun, 31
Software Engineer
IN
Mumbai, India
MONTHLY FUN BUDGET
$630 / mo
DAILY HABITS
Journal 5 min
$3/day
Gym 45 min
$8/day
No phone past 10pm
$5/day
$
Earned this month
$920
Two months of earnings paid for the kind of dinner his parents never order for themselves.
"Mom's smile was the actual reward. I just paid the bill."
So
Sofia, 28
Junior Lawyer
IT
Milan, Italy
MONTHLY FUN BUDGET
$590 / mo
DAILY HABITS
Italian poetry 30m
$3/day
5K run
$5/day
Sunday meal prep
$4/day
$
Earned this month
$410
A wine weekend in Tuscany with her oldest friends. A trip she'd been postponing for two years.
"I came home full of stories. Not bank-app guilt."
M
Marcus, 30
Data Analyst
CA
Toronto, Canada
MONTHLY FUN BUDGET
$640 / mo
DAILY HABITS
Cold shower
$3/day
Run 5K
$5/day
Read 30 min
$3/day
$
Earned this month
$360
Habs game tickets with his dad. And the ramen place his dad pretended he didn't want to try.
"Best evening I've had with him in years. He kept asking how I afforded it."
Y
Yuki, 25
Illustrator
JP
Tokyo, Japan
MONTHLY FUN BUDGET
$480 / mo
DAILY HABITS
Draw 1 hour
$6/day
Read English
$3/day
6,000 steps
$2/day
$
Earned this month
$420
A weekend in Kyoto and the iPad Pro upgrade she'd been quietly saving toward.
"The iPad arrived and I cried. I'd literally drawn my way to it."
K
Karan, 24
Designer
IN
Pune, India
MONTHLY FUN BUDGET
$310 / mo
DAILY HABITS
Gym 4x/week
$6/day
3 litres of water
$2/day
Spanish 20 min
$4/day
$
Earned this month
$310
Three days in Goa with his college crew. Stayed in a beach shack, ate at every Anjuna café.
"First trip in years I didn't feel anxious about spending."
Mt
Mateo, 32
Sales Lead
ES
Madrid, Spain
MONTHLY FUN BUDGET
$670 / mo
DAILY HABITS
Surf or gym
$7/day
Read 20 min
$3/day
Bed before 11pm
$4/day
$
Earned this month
$620
A weekend surfing in San Sebastián and the second-hand longboard he'd been hunting on Wallapop.
"I paid for it in early mornings. That made the waves feel earned."
E
Emma, 33
Teacher
AU
Sydney, Australia
MONTHLY FUN BUDGET
$510 / mo
DAILY HABITS
Ocean swim
$5/day
Plan tomorrow tonight
$3/day
Cook dinner
$4/day
$
Earned this month
$370
Surf lessons for her and her partner. Brunches with friends she hadn't seen in too long.
"Saturday brunches don't sting anymore. They feel like a paycheck."
Ai
Aisha, 27
Brand Strategist
AE
Dubai, UAE
MONTHLY FUN BUDGET
$750 / mo
DAILY HABITS
Arabic study 20m
$3/day
Pilates 4x/wk
$6/day
Skincare routine
$2/day
$
Earned this month
$480
A long weekend in the Maldives and the designer abaya she'd been saving for a wedding.
"I stopped feeling like I had to apologize for treating myself."
And about a hundred more, every week.
Our promise
Built by humans.
Funded to hire more humans.
There's no AI behind LifeOf. There's a team. Real people, working five focused hours a day, building something we genuinely believe in.
Your subscription pays a salary. Never funds a layoff.
100%
of every subscription
Goes toward hiring or sustaining a human. Not a single rupee, dollar, or euro funds a buyback.
5h
of focused work per day
Our team's deal with itself, so life can actually fit inside a day. The kind of life LifeOf is built to fund.
0
roles replaced by AI
Ever. We use AI to help our people work better. We will not use it to delete them.
This is the layoff generation. AI is doing to white-collar work what factories once did to craftsmen. We think there's a different path: AI as the assistant, the human as the worker, the company as the steward of both.
Every subscription you pay funds a salary. Every salary feeds a household. That's where the money goes — into another life, not into a buyback.
Just business — done by people who haven't forgotten that other people exist.
Why we built this
Self-discipline shouldn't feel
like punishment.
The world is full of habit trackers. Streaks. Checkmarks. Tiny green squares. They reward you with… more checkmarks. And then you wonder why none of it stuck, why you fell off again, why doing the right thing started to feel like a slow-motion grind.
LifeOf flips that. You're not chasing a streak — you're funding your life. Every habit you keep adds dollars to a wallet that's already yours. Every dollar you spend was earned by a version of you that showed up.
It's not motivation. It's the reward you've been waiting for.
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Step-by-step instructions.
LifeOf
Habits that pay you back.
Made with care in
Ahmedabad, India.
$
Built by humans. Funded to hire more.
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